Contrasts work as indicators

When it comes to Design, a lot of us often limit our understanding of the word “contrast” to only colours. Well it’s not just that; as an attribute, contrast can be applied to various aspects of your design. …


One of the advantages of using moodboards is narrowing down and focusing on directions — for both ie. client, as well as the designer. Meetings with moodboards are meant to be collaborative, so you can discuss why you like or dislike certain elements. …


1. Purpose or emotion

What kind of images would be effective for a website/app? To answer this question, think about the primary purpose of the page.

Understanding the product essence will help you to make a right choice of images which will have an impact on visitors and create the lasting impression associated with…


White Label products/services are re-brandable, re-sellable items that are produced by one company to be rebranded and resold to multiple companies. It includes both Physical as well as Digital products. In this article, we intend to focus only on Digital ones.

White labelling is when the manufacturer removes their branding…


In 37 years of my lifetime, this is the first ever attempt I have made of writing something. I am not a professional writer/narrator, hence may not be clear with everything but have tried to be as specific as possible. Please excuse me for the broken vocab.

2019 what a…

Rakshit Shah

@rrs274

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store